DIY PPC management

Have you ever seen the ads for PPC management. They are usually a complete waste of money - so beware of the cowboys promising the world.

The Google AdSense programme is designed to be as easy to use as using the google search engine itself.

The only tricky moment is when you first sign in and are presented with a control panel without any example topics or keywords listed. For just one moment it is a case of "well what do I do now". This lasts about five minutes at most.

The reports that you can end up paying a PPC management company for are usually just copies of the free reports Google provides anyway.

Once a campaign is set up you don't have to do anything at all. Any monthly charges for your PPC campaign are a joke. Apart from removing poor performing keywords and adding new keywords which is the work of minutes, not hours, there is nothing that can be done.

Services that pick you keywords for you will usually just generate lists of words from the free Google Suggest facility.

If you can use the web and email, you can set up a PPC campaign. Fear stories of spending millions are again just stories. You have to set a weekly or monthly maximum spend. When you reach that maximum your adverts simply stop appearing on google.

The only question left is "should you use a PPC campaign or not?"

Never pay anyone to manage your PPC for you. It is a waste of money, do it yourself, it will be better because you know your business better than anyone.