Adding Value to our Visitors

How to add value for your web visitors

Good quality, unique content can go beyond what one might first imagine. But if your site offers true value to your visitor, then your web site can have hundreds and even thousands of links without you ever asking.

But if this is to happen, your content must add value. Here are some (certainly not all) ways to add value to your web content.

News Value

To give news real value you have to give it a twist. How does the news that you have just read, affect your web visitors? Write for your visitors and give the news a twist to reflect your visitors lives and their needs. Now you are adding value.

News is one of the best ways to attract incoming links, especially if the news is controversial.

Value in Controversy

This is dangerous but can be very powerful for generating links to your web site. The key to this is to disagree with a prominent figure in your industry. The more you disagree the better, the more well known the figure, the better too. Please be careful though as this can make enemies and if you are not careful, bring litigation.

It is more usual to look for a figure with a strong opinion and to take an opposing view. This will make your content stand out from what everyone else is saying.

Value in Lists

Information is power. Use the information you have to produce great content. The most simple thing is a list. Every time you find a relevant site, bookmark it on your browser. Before long you have your first list.

You can list a set of resources for your visitors. You could list the best blogs in your industry. You could list popular news stories with your own commentary on them. A list is a list. If it is useful to you then it will be useful for someone else too!

Value in Humor

Within your own web site, you can add your own touch of humor. However, you must make sure that it fits with your personality. People on the internet want to see your true self.

Many companies have made their web sites an impersonal void. This is not the way the web works. The Web is an engaging and interactive community of people. When you start giving your web site some personality, people will start taking notice. The ordinary is simply too easy to pass over.

Finally – If you don’t add value, what do you do?

If your website is not adding value to your visitor, then why are you on the web? Why would another website link to you? The question you should definitely know the answer to about your own website is…

What added value does your web site offer?

If you have to think about it, then go back to square one. If you don’t already know then you will find it incredibly difficult to make your website a success. Make sure you know.