Google Alerts, Spying on your competition

What are Google Alerts?

Google Alerts is a Google service that will send you an email each time a new page for your chosen term makes it in the top twenty results on Google's web search. This is especially useful when you specify only Google News. Now you have your own news scanning service.

Visit Google Alerts to learn more.

What can you do with google alerts. Here are some ideas.

Spying on The Competition!

Spy on your web site competitors by setting up an alert for each of your competitors. Whenever a news article appears, or a comment on another web site, you will get the alert and see the info immediately! Can be overwhelming for spying on a large organizations but for spying on a smaller business these alerts are excellent.

Keep Up To Date on Your Industry

Equally as important as what people are saying about your competition is what people are saying about your industry in general. By receiving alerts on important key words related to your industry, you can be on top of any sudden changes and react accordingly.

Track Yourself and Your Business

By receiving alerts, you can be on top of anything negative relating to you or your business, and hopefully nip any problem in the bud before it grows too large. On the flip side, there's nothing better than receiving an alert where someone praises your business. Those are the types of things that you want to make sure are on the PR page of your business website.