Four Important Site Metrics

Here are four good examples of important site metrics.

Conversions by search phrase

Enables you to concentrate marketing and optimisation efforts to the most affectice search phrases.

Bounce Rates

How many people arrive at your web site, take one look, and dissappear off again. This is called the bounce rate.

Conversions by refferring URL

Concentrate your marketing on websites that offer steady streams of traffic with high conversion rates. These sites are where your customers are coming from.

Conversions by month

As you experiment with tactics dont let seasonal variations fool you into thinking a new tactic has worked. Be aware of seasonal variations until you have at least a years results to begin comparing with this time last year.

Improving conversion rates

To improve your conversion rates, carefullly revisit every page on your website. Ask yourself about each page, 'where are the calls to action?'. Where are you inviting your visitor to do the thing you want them to do? Are you offering incentives, do your visitors understand the benefits, have you displayed the value of what you have to offer? Make sure every page has a call to action.

Improving conversion rates is your task as a website owner. Educate and innovate. Bring people back again and again. Eventually you will convert them.