Optimisation - Search Engine Success

In 1999 the W3C standards set a new standard for how a site should be designed. It took a long time for these standards to take a hold in the design community but they are now firmly enshrined.

Usability and accessibility are now essential components of any good design process and not afterthoughts. It is still disappointing that so many large organisations still ignore these standards but they are rapidly becoming the minority.

It is no surprise today that if you build a site that doesn’t come close to having valid, semantic HTML, your going to be laughed out of town.

ISO 23973

An important usability standard to be aware of is ISO 23973, it is the first international standard to concern itself solely with the issue of good web design.

Advice and top tips about how tachieve search engine success with optimisation

Key Phrase Usage

Use your key phrases that you have previously chosen for your website in your title tags(most important), your headers (when appropriate), and within the text.

Make sure that your page/content is ABOUT your keyphrase. If you are selling widgets, than write about widgets. Don't just stick the word widgets into the text.

5%-7%

Aim for keyword densities of about 5%-7%. These words will then be seen by search engines as the most important keywords on your page, which is exactly the aim of the exercise of course.