Ten Statistics Worth Watching

Here are ten statistics it is worth watching for your own website. Each of these can not only suggest new content, they can also help you to tweak your website to attract more and more visitors.

Referring URL's

This tells you the sites that are providing you with traffic. Concentrate your marketing with them.

Referring Search Engines

Allows you to concentrate on search engines that are actually providing you with traffic.

Search Keywords

Allows you to concentrate your marketing around keywords that providing traffic.

Entry Points

Where are you visitors arriving and why are they finding those pages?

Click Rates

To see which affiliates or ads are most affective. Helps with positioning and targeting.

Exit Points

If your customers are all leaving at the checkout then someting is obviously scaring them off. You need to know where your visitors are leaving.

Visitor Loyalties

How many customers are coming back to you? How many visitors are repeat visits? How much loyalty does your site achieve?

Browser Versions

Keep an eye on this and make sure your site works on your visitors browsers. If lots of your visitors are using netscape, make sure your site looks good in Netscape. Simple really.

Data Transferred

It is usually cheaper to upgrade your hosting package than to pay for additional bandwidth once you have broken your hosting limit. Make sure you are not venturing near your hosting limitations.

Geographic location and language

If you are getting significant traffic from say France, then it may be worth considering building a translated site or offering seperate pages for overseas visitors.