Sell Endowments - The UKs best agent for selling endowment policies is Endowment Express in London.
London Theatre Tickets - Viagogo is an online ticket marketplace for live events.
Ecommerce Website Design - Featured web site.

A step by step guide to creating a successful website.

Coming soon...

Last Modified 19th September 2007 (see timescales)

Step 3: What will my website do?
What will your website do for you and what should you not expect it to do?

Step 4: How much time do I have?
This will affect the way you interact with your website.

Step 5: What is my website experience?
Knowing yourself will help you to know your website.

Step 6: What is my budget?
Your website is a cost center. How much can I spend?

Step 7: Who do you represent.
The smaller the simpler, bigger is best.

Step 8: My website content
Deciding what to put on your website and what not to put on your website.

Step 9: The sticky problem of website design.
What will your website look like who will design it? What does good website design really mean anyway?

Step 10: Who is going to build my website?
Who will build your website? There are options, there are costs and there are limitations. Where is your website?

Step 11: How much is my website going to cost?
Website costs, hidden website costs and the website money trap.

Step 12: Choosing the name of your website.
The search for a good domain name. Finding and naming your website.

Step 13: Timescales - Google was not built in a day.
How long will it take and what do I do in the meantime?

Step 14: Picking my keywords
Needles in haystacks. How to pick your target keywords.

Step 15: Competitor research
Finding and analysing your website competitors.

Step 16: Preparing the launch of your new website.
How to launch your new website and how not to.

Step 17: Going live with a new website.
Launch day website checklists. Preparing for problems.

Step 18: First Feedback
Feedback to listen to and feedback to ignore.

Step 19: Telling the search engines.
Making the life of the search engine easy.

Step 20: Talking and Sharing
Letting the world know your website exists.

Step 21: Getting your website listed.
Let others find the traffic for you. Take advantage of other websites efforts.

Step 22: Knowledge is traffic.
How to convert your knowledge into website traffic.

Step 23: Friends and Colleagues
There is someone you know that can help you.

Step 24: Search Engine Optimisation
A big phrase with a lot of nonsense talked about it. SEO - the What, the How and the Why.

Step 25: Communicating with email.
Easy to get wrong, hard to get right.

Step 26: Paying directly for traffic.
The Pay Per Click phenomenom.

Step 27: Using and being an affiliate.
The internet is really one big website, with multiple owners.

Step 28: Using Adverts
The hardest and yet the most powerful website promotional technique.

Step 29: Viral marketing is dead.
Long live viral marketing. Confused? So is everyone else.

Step 30: Website Partners
The power of partnerships - your website traffic statistics are human beings (mostly).

Step 31: Finding new content
Content is king but where does it come from?

Step 32: Tracking competitors
Keeping an eye on the neighbours - websites fight hard and fierce.

Step 32: Tracking Website Performance
The statistics, what they mean, and when to ignore them.

Step 33: Keeping on top.
Finding new markets and using new technology.

Step 34: Stepping Back.
Can you not see wood for the trees? How about your website for the pages?

Step 35: Starting Again - The Feedback Loop.
Supporting websites, new websites and second attempts. There is always room for improvement.

Original "Independent Web Advice" site still available.


The entire old 'Independent Web Advice' site is still available. The web advice is still good, the web tools are still great (but not maintained). The Web Advice Blog is still live too.

Web Patience - Share your advice too.


New site started: 31st August 2007
Estimated time to completion: 16 weeks
Completion Target Date: 20th December 2007

This new section will develop slowly. Please be patient. Please feel free to submit your own web advice via our help desk, which if published will have full credits to you and your own web site.

How to use this web site

Each section is dedicated to a particular aspect of building, running, developing, maintaining and promoting a web site. Each section will have a variety of worksheets, to-do lists, checklists and online tools to help you with your website.

No blabbing. No waffle. Not questions - Answers. Creating a great web site is a craft, not a science. It takes a long time and is hard work. Every minute spent planning will save you days, weeks and sometimes months of heartache. Even if you already have a website, start at the beginning.

We hope you enjoy it. The Independent Web Advice team.


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