Your Web Site - Your Business

How should I juddge my own web site?

Question 5

Does your website honestly reflect your business?

The worst type of web sites are sites that try to decieve. Are you a sole trader trying to give the appearance of a major corporation? Are you a local business trying to appear national? Are you uk based but trying to appear global. I guarantee it will not work. This is a dead end.

The most common mistake it to pretend to be a manufacturer or importer, when in fact you source your goods from local suppliers. The web is full to the brim of pretend sites clogging up the search engines for genuine customers looking for genuine businesses.

How well is your business reflected by your web site? Sometimes answering in the negative is easier, to what extent does your website portray a false image of your business? To answer this question requires brutal honesty on your part.

Finally, pretending to be something you are not on the internet appears an easy task, but in reality you will fail. Fail in your pretence and then fail to attract real potential buyers. A facade is easily seen through on the web, more so than in any other medium.

Does your website honestly reflect your business?

Firstly let us clear up a simple matter here. Marketing is not sales. Sales is not marketing. They are closely related, but marketing supports your sales, it does not, of itself, sell anything. Marketing may generate enquiries for your sales staff, marketing may support a sales decision such as buying the big green one or the little blue one. Marketing does not, and never has, sold anything.

Marketing is about communicating who you are, what you do, and why you do it better than your competitors. How well does your web site reflect your business personality?

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